California Privacy Notice
Last Updated
This California Privacy Notice (“Notice”) supplements the Privacy Policy of ProHomeExperts (“we,” “us,” or “our”) and applies solely to California residents. It explains how we collect, use, disclose, and share personal information and describes the rights California residents have under the California Consumer Privacy Act (“CCPA”) and the California Privacy Rights Act (“CPRA”).
This Notice should be read together with our general Privacy Policy.
1. Overview of Our Services
ProHomeExperts operates a home improvement–focused digital platform that connects consumers seeking home-related services with independent service providers, contractors, or marketing partners who may fulfill those requests. When you submit information through our website, we use that information to help match you with relevant service providers or partners.
Your privacy matters to us, and this Notice explains our data practices in clear terms.
2. Notice at Collection
We collect personal information directly from you, automatically through your interaction with our website, and from third parties. Certain categories of personal information may be shared or disclosed to partners for business or advertising-related purposes, as permitted under California law.
California residents may have the right to opt out of the sale or sharing of personal information used for cross-context behavioral advertising.
We retain personal information only as long as reasonably necessary for the purposes described in this Notice, unless a longer retention period is required by law.
3. Categories of Personal Information We Collect
Within the past 12 months, we may have collected the following categories of personal information:
Identifiers
Examples include name, email address, phone number, postal address, ZIP code, IP address, online identifiers, and similar identifiers.
Personal Information Under California Civil Code §1798.80
This may include financial or transactional details you voluntarily provide, such as homeowner status, insurance-related information, or other service-related details.
Protected Classification Characteristics
Such as age, marital status, gender, veteran status, or similar characteristics, when voluntarily provided.
Commercial Information
Information about services requested, considered, or obtained through our platform.
Internet or Network Activity
Browsing behavior, interaction with our website, referral URLs, and similar activity data.
Technical & Device Information
Browser type, device type, operating system, screen resolution, timestamps, and similar technical details.
Geolocation Data
General location information derived from IP address.
Audio or Visual Interaction Data
We may use monitoring or analytics tools to understand how users interact with our website (such as page navigation or form interactions). Marketing calls may be recorded where permitted by law.
Professional or Employment-Related Information
Such as education level or job-related details you voluntarily submit.
Inferences
Profiles or assumptions drawn from collected data to help personalize service matching or improve marketing relevance.
Sensitive Personal Information
Only collected when voluntarily provided and limited to permitted business purposes under California law.
4. How We Use Personal Information
We use personal information to:
- Match users with relevant home service providers or partners
- Respond to inquiries and service requests
- Communicate via email, phone, or text (where permitted)
- Improve website functionality, performance, and security
- Analyze usage trends and user engagement
- Conduct internal analytics and reporting
- Detect fraud, misuse, or security incidents
- Comply with legal and regulatory obligations
We may use automated processes to help segment or match requests with appropriate service providers.
5. Sources of Personal Information
We collect personal information from:
- You directly (forms, inquiries, service requests)
- Automatically (cookies, pixels, analytics tools)
- Marketing partners and affiliates
- Third-party service providers that help verify or enhance submitted data
- Advertising or analytics platforms used to measure campaign effectiveness
We require partners to confirm they have the legal right to share information with us.
6. Sharing and Disclosure of Personal Information
We may disclose personal information for business purposes to:
- Service providers supporting our operations (IT, analytics, compliance, marketing)
- Marketing and advertising partners
- Affiliated business entities
- Legal or regulatory authorities when required
- Third parties in connection with a merger, sale, or asset transfer
Some disclosures may be considered a “sale” or “sharing” under California law when data is used for targeted or cross-context advertising.
We do not knowingly collect or sell personal information of individuals under 16 years of age.
7. Cookies and Targeted Advertising
We and our partners may use cookies and similar technologies to:
- Remember user preferences
- Analyze website traffic
- Deliver relevant advertisements
- Measure marketing effectiveness
California residents may opt out of certain forms of targeted advertising or data sharing as described below.
8. California Privacy Rights
If you are a California resident, you may have the following rights:
- Right to Know what personal information we collect, use, share, or disclose
- Right to Access a copy of your personal information
- Right to Delete personal information, subject to legal exceptions
- Right to Correct inaccurate personal information
- Right to Opt Out of the sale or sharing of personal information
- Right to Limit use of sensitive personal information
- Right to Non-Discrimination for exercising your privacy rights
9. Exercising Your Rights
You may submit a privacy request by contacting us at:
Please include sufficient information for us to understand and process your request. We may need to verify your request depending on its nature.
We will acknowledge requests within the timeframes required by applicable law and respond within legally permitted periods.
You are not required to create an account to submit a request.
10. Authorized Agents
You may authorize an agent to submit a privacy request on your behalf. We may require proof of authorization and may verify requests directly with you.
Parents or legal guardians may submit requests on behalf of minor children.
11. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no system can be guaranteed to be 100% secure, and information is shared at your own risk.
12. Children’s Information
Our website is not directed to children under 16. We do not knowingly collect personal information from minors. If we learn that such data has been collected, we will delete it promptly.
13. International Data Transfers
If you access our website from outside the United States, your information may be transferred and processed in jurisdictions with different data protection laws. By using our site, you consent to such transfers.
14. Changes to This Notice
We may update this California Privacy Notice periodically. When we do, we will revise the “Last Updated” date and post the updated version on our website. Continued use of the site after changes indicates acceptance of the updated Notice.
15. Contact Us
If you have questions or concerns about this California Privacy Notice or our data practices, contact us at: